Identity and mission statement
Who are we? How do others see us? How would we like to be seen? These questions show clearly that CI and CD are about two sides of the same coin: internal identity and external mission statement.
Together they make up a company's integrity. For this reason a business won't be served by the creation of an advertising image that is made up of wishful concepts but that is ultimately unrealistic. To put it casually: "Those who sail under false colours" won't be taken seriously in the long run. Only the actual congruence of desired image and reality will create the basis of a corporate design which the public will accept and honour. We offer companies from all sectors professional support in finding themselves and the graphic translation of their identity. In other words: CD made by avo. If no one knows you yet, this does not mean your business model has no future ...
An approach
Meeting place
Concept development and strategy
Identity and mission statement
Integrated communication
The media mix
Meeting place
Concept development and strategy
Identity and mission statement
Integrated communication
The media mix
