Integrated communication
Strategic thinking is crucial for the success of communication. Therefore, it won't do if individual steps make sense if you look at them outside of their context.
The various single steps have to be seen in relation to how they support the basic concept and serve the general objective. The way we look at it, advertising, sales support and publicity, therefore, are not elements that are independent of each other, but assume their intended function as integrated parts of an overall plan. This requires fine-tuning of the different areas in terms of content, visual appearance and scheduling. The result is communication that is of a piece. Authentic, convincing and successful.Frequently practiced by the avo team, and confirmed time and again by the results.
An approach
Meeting place
Concept development and strategy
Identity and mission statement
Integrated communication
The media mix
Meeting place
Concept development and strategy
Identity and mission statement
Integrated communication
The media mix
